The Violence Of Worldwide Violence - 1159 Words

Worldwide violence is on an all-time rise. We see this in the newspapers, on the television, and all over the internet. However, workplace violence or WPV in healthcare is not something that tends to be in the general public’s eye. Yet WPV is a growing epidemic made evident by the passing of the Girgenti/Madden bill. The bill upgraded the penalties for assaulting healthcare workers from assault to aggravated assault. Such charges had long been afforded to law enforcement officers, firefighters, teachers, and even judges. OSHA defines WPV as â€Å"any act or threat of physical violence, harassment, intimidation, or other threatening disruptive behavior that occurs at the work site. It ranges from threats and verbal abuse to physical assaults and even homicide. It can affect and involve employees, clients, customers and visitors† (para. 1). Chapman, Perry, Styles, and Combs (2009) found that 75% of sampled nurses had experienced WPV within a 12-month period. Of th ese WPV cases 92% were verbal abuse, 69% physical threats, and 52% were physical assaults (p. 482). Speroni, Fitch, Dawson, Dugan, and Atherton (2014) conducted a comparative study with similar results. Of 762 nurses surveyed 76% had experienced WPV. When narrowed down to only emergency room nurses 96.7% had experienced WPV (p. 220). According to the CDC violence in a healthcare setting are more likely to occur in psychiatric wards, emergency rooms, waiting rooms, and geriatric units (para. 11). WPV canShow MoreRelatedViolence Is A Serious Problem Worldwide2003 Words   |  9 PagesAbuse is a serious problem worldwide and happens countless times on a daily basis. Information regarding how to deal with violence and aggression is vital to our personal well-being. Abuse comes in numerous styles and does not discriminate against anybody; violence can and often does happen to people in every type of lifestyle, culture, occupation, social-class, religion and age group. Abuse, or violence, is considered to be any intentional and unwanted contact. Violence is a major public healthRead MoreBlaming the Media for the Worldwide Increase in Violence Essay892 Words   |  4 PagesBlaming the Media for the Worldwide Increase in Violence The mass media are an increasingly accessible way for people to learn what is important in the world today and what is acceptable behaviour in this society. Media outlets include film, radio, print, music and so on; film being the most widely used medium. The media which is prevalent in every aspect of our lives, is the perfect instrument to instil ideas in the minds of the people, and the most susceptible of themRead MoreViolence Against Women : A Worldwide Problem Still Hidden Problem2514 Words   |  11 PagesViolence against women is a worldwide yet still hidden problem. 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ThisRead MoreDomestic Violence And Socioeconomic Status Essay1018 Words   |  5 Pages Domestic Violence and Socioeconomic Status Kevin Lybacki Domestic Violence Professor C. Auletto 11/27/16  Domestic violence is a problem in society that faces many different people. Regardless of where people may live, how old they may be, what gender they may be, what ethnicity, etc, domestic violence occurs. In order to understand the severity of domestic violence, the definition must be understood. Domestic violence can be defined as â€Å"any incident or pattern of incidents of controllingRead MoreThe Effects of Violence on Women Essay1662 Words   |  7 PagesThe Effects of Violence on Women Violence affects the lives of millions of women worldwide, in developing, as well as in developed countries. It cuts across cultural and religious barriers, restricting women from fully participating in society. 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Youth violence is said to start since the early days of childhood and lead onto the teenage years of a child. When talking about youth violence, the child may not only be an offender but they can be a victim of violence as well. Bullying, punching, slapping, kicking, teasing, and verbal abuse are all behaviors and forms of mistreatmentRead MoreViolenc e Against Women s Violence872 Words   |  4 PagesIntroduction Violence against women unfortunately is a very prevalent and critical issue in our society. It is a worldwide but still hidden problem. Freedom from the threat of harassment, battering, and sexual assault is a concept that most of us have a hard time imagining because violence is such a deep part of our cultures and our lives. According to the Federal Bureau of Investigations (FBI), it is estimated that 84,376 forcible rapes were reported to law enforcement in 2012, estimated at 52

Illiteracy Rate in America Free Essays

Although the United States is the most powerful country in the world, with its high economy rate and â€Å"dot comers† at its highest peak ever, it is unfortunately, sad to say that the elevating illiteracy rate is also at its highest peak also. Even though the U. S. We will write a custom essay sample on Illiteracy Rate in America or any similar topic only for you Order Now has the lowest rate among the other world countries, illiteracy still is a problem today that many U. S. citizens struggle with. A generalization of illiteracy is not being able to functionally read or write and â€Å"is essentially associated with poverty†(National Institute of Literacy p94) Whereas the definition of illiteracy stated by Webster (p413) is being unable to read and write; uneducated; having or showing a lack of knowledge of fundamentals on a particular subject. No one is capable of looking at another person and realizing that they are functionally illiterate, because illiterate people make it difficult to detect because they are so good at covering it. The literate public does not realize the size of the literacy problem today. They think everyone is literate, but more than 40 million Americans 16 years of age and older have only basic reading and writing skills, according to the U. S. department of education. WWW. galegroup. com Customarily, citizens apt to looking down upon those who are not functionally literate and who were deprived of the education that those who aren†t illiterate were taught These people are illiterate because they never had the opportunity to learn, or when they had the opportunity, they lacked the motivation to learn. There are many problems that an illiterate person will face when trying to live a normal day-to-day life, because they had a lack of motivation, which makes it very hard for an illiterate person to get around or even survive. Because of this, many help tactics have been underway so that they may have assistance in getting important things done. Despite the dispossession of not being able to functionally read and write, there are various problems that an individual, and that individuals† family are faced with. Such types of problems are not being able to make out a grocery, fill out important documents, such as health care information to better facilitate them and their family, and not being able to apply for a well-positioned job because they are unable to comprehend what the application is asking. These problems are like a domino effect amongst illiterate persons. Once one problem is dealt with another one appears to happen very shortly afterward. Take for example an illiterate mother who has two young children who have not been educated how to read nor write yet. This mother has a low-income job, because of lack of reading proficiency skills, which makes her have a very tight budget for her single family home. On a regular trip to the grocery store this mother would first have to ration her money out so that she would still have money for miscellaneous things. She would only be able to rely on pictures and normally bought things. While at the checkout line this mother would not be able to count her money alone, because she is â€Å"functionally illiterate†, so she would definitely be in need of assistance. Major companies and businesses have realized the illiteracy rate increase and have taken action to try and remedy the problem. There are many ways in which these places have tried to assist in helping these illiterate persons. When illiterate persons enter a social work office, in need of some sort of care â€Å"they mainly recognize there names and that†s about it† says Peggy McEldon, of Dinnwiddie Department of Social Services. She also goes on to say that â€Å"often times people come in with their forms already filled out and completed all they have to do is put the information in the system. sometimes for some support they will bring a relative or an authorized person to speak or sign papers for them, if someone can†t read or write they can sign with an â€Å"X†. (Peggy McEldon) Most importantly whatever help that is needed they are entitled to do whatever is possible to reach their need. In another situation at the local Department of Motor Vehicles, such assistance to an illiterate person trying for a drivers† license is instead of a computer test given, an oral test would be given, to ask questions as to where they stand. most people who come in with needs of assistance is young people†(Linda Hall, Front Hall Desk). In the most multicultural nation in the world, it is not uncommon to come across illiterate persons in your day-to-day life. In the 3rd world countries the crisis of illiteracy has usually been demoted. More and more however, literacy is threatening the continual development of highly industrialized nations. Though there are many sources that illiterate persons can go to to get help and assistance, illiterate persons will still not be able to survive very long with knowing little knowledge. Although it seems as though their will never be a halt in the growth of illiteracy, we find that most people will hold educators accountable for the lack of literate people that walk the face of this earth, even though it†s the illiterate people who lack in the skills needed to perform his or her purpose. Consequently as the standards increase, population grows, and the educational system falters, illiteracy will continue to be one of America†s worst problems; and the number of illiterate people will continue to rise. How to cite Illiteracy Rate in America, Papers

Service Operations Management-Free-Samples-Myassignmenthelp.com

Question: Critical analyse of an Organization's Service Quality, Evaluation of any quality gap, and recommendations to Improve the Organization Service Competitiveness. Answer: Introduction The seminar is based on the discussion of fundamentals of English communication skills that are required and is essential in nature as well. The communication skills are essential as this help the individuals to generate proper diversity in the workplace. The significance of the communication includes the advancement of the technology is reliable on effective communication and this helps in eradicating the barriers that are caused due to the cultural and language barriers. Different ways of leading the seminar The seminar that was conducted and led by me is on the proper and effective kind of communication that is required to be adopted by all the folks in the entire world. I will start the seminar by providing a proper introduction about the entire topic by highlighting on the issues that has to be resolved properly. I will be identifying the particular topic in fundamentals of English communication that has to be provided proper focus and this will help in making the students present in the seminar understand about the importance of the communication. According to me, the point of seminar is not to summarize the concept of English communication but it is the proper review on the concepts as well as the on the reading. The different requirements of the seminar are: Particulars Description Introduction of the topic I have to start the seminar with proper introduction on importance of communication skills in the professional field. This will help me in providing the audiences a brief idea about the seminar. Fundamentals of English communication After providing a proper introduction, the concerned topic has to be discussed in the seminar with the examples of effective communication in the professional field. This will help me in making the students understand about the different disadvantages of improper communication skills (Braine 2014). This is the process that will help me in making the topic clear in front of the audiences by providing different examples and instances as this will help them in having a clear idea about the communication skills. Proper context This is required in leading as well as conducting a seminar properly as this will help me in focus on the central issues related to the context. Proper concepts have to be utilized in order to create a good discussion in the seminar. Posing different questions and examples This will help me in leading the seminar that will help in adding spark to the discussion in the seminar. The significant ideas will be generated and examples can be provided by the participants or the audiences in the seminar by providing real life examples of the issues with improper communication as this will make the communication process more effective and interesting in nature as well. The seminar that will be led by me will help me in analyzing the issues faced in the seminar and this will help in making the audiences about the team building concept (Carbaugh 2013). The seminar will be led in such a way that this will help in making the individuals understand about the proper process of effective communication as well as the workplace diversity that is required in the increasing in the productivity of the organization as well. I will include analysis of the proper communication as this will help in decreasing the errors that are committed due to improper communication and avoiding the conflicts as well. The seminar will help the individuals in a positive way by providing proper techniques that is concerning a particular topic of the effective communication in different institutions along with organizations as well (Bargiela-Chiappini and Nickerson 2014). The important topics have to be discussed in the seminar that will include proper information regarding the benefits of communication in eradicating the barriers of the communication. In the seminar, the participants has to be given fair chance as this will help in making the seminar interesting in nature. Similarly, the participants will feel motivated and interested in attending the seminar as this will provide them opportunities to place their views on the different effectiveness of the process of communication in the workplace (Chinn 2017). In the seminar, there should a chief guest who will be giving a lecture and a brief idea on the respective topic Fundamentals of English Communication. The guest lecturer will provide the participants a brief idea on the usage of effective communication in the workplace. This lecture will help to provide the participants in the seminar a clear idea on the effectiveness of the communication process and this will help in removing the misconceptions about the barriers of the communication process as well. The idea for the best seminar that can be led and managed by me will be starting with a proper introductory speech as this will help in providing the participants a brief idea about the actual topic. This will help me in conducting the research properly on the different requirements of the seminar as this will provide the participants a proper brief and the issues has to be highlighted properly. The concerns regarding the topic English communication along with the fundamentals of communication have to be identified properly as well that will help the individuals in generating some context about the respective topic. The proper questions as well as examples have to be generated as this will help in making the entire discussion interesting in nature. The participants should be given fair chance in participating in the seminar with the real life examples of the ineffective communication and the problems faced by them in the different fields. The questions as well as examples will spark the entire discussion as well. Proper hands outs can be provided to the audiences or the participants who are present in the seminar as this will help them in providing idea about the topic that will be discussed in the seminar. The leading of a proper seminar will provide chance to everyone in the seminar to discuss about the relevant issues, pros and cons related to the effective communication and ineffective communication. Proper reading will be done in advance by the participants as well as the guest speaker as this will help in understanding the necessity of the seminar and this will not be monotonous in nature as well. Before starting the seminar, proper brief can be provided to the individuals to provide different relevant information that can be provided by them if they are appropriate in nature Lastly, the seminar will be properly ended with making the participants fill the response form on whether they liked the seminar and if there are any kind of changes that are required to be enforced by the seminar management team. This can help us in making relevant and appropriate changes that are required to be maintained and this will be implemented from the next seminar that will be conducted as well. Lastly, the seminar will be ended with a proper filling up of the response forms as this will help in understanding the pros and cons that has been faced by the individuals who attended the seminar. The seminar will be effective in nature when there will be effectiveness in the face of the participants or the audiences who have attended the interview. The seminar has to be properly solved with the proper feedback from the respondents and implementing the different techniques that has been suggested by them and this will help them in solving such issues as well. References Bargiela-Chiappini, F. and Nickerson, C.R., 2014.Writing business: Genres, media and discourses. Routledge. Braine, G. ed., 2014.Teaching English to the world: History, curriculum, and practice. Routledge. Carbaugh, D., 2013.Cultural communication and intercultural contact. Routledge. Chinn, D., 2017. Review of Interventions to Enhance the Health Communication of People With Intellectual Disabilities: A Communicative Health Literacy Perspective.Journal of Applied Research in Intellectual Disabilities,30(2), pp.345-359. DiCerbo, P.A., Anstrom, K.A., Baker, L.L. and Rivera, C., 2014. A review of the literature on teaching academic English to English language learners.Review of Educational Research,84(3), pp.446-482. Gasparyan, A.Y., Yessirkepov, M., Diyanova, S.N. and Kitas, G.D., 2015. Publishing ethics and predatory practices: a dilemma for all stakeholders of science communication.Journal of Korean medical science,30(8), pp.1010-1016. Kuteeva, M. and Airey, J., 2014. Disciplinary differences in the use of English in higher education: Reflections on recent language policy developments.Higher Education,67(5), pp.533-549. Pennycook, A., 2017.The cultural politics of English as an international language. Taylor Francis. Salager-Meyer, F., 2014. Writing and publishing in peripheral scholarly journals: How to enhance the global influence of multilingual scholars?.Journal of English for Academic Purposes,13, pp.78-82. Spence, P. and Liu, G.Z., 2013. Engineering English and the high-tech industry: A case study of an English needs analysis of process integration engineers at a semiconductor manufacturing company in Taiwan.English for specific purposes,32(2), pp.97-109.

Fidel Castro How One Man With A Cigar Dominated American Foreign Poli

Fidel Castro: How One Man With A Cigar Dominated American Foreign Policy In 1959, a rebel, Fidel Castro, overthrew the reign of Fulgencia Batista in Cuba; a small island 90 miles off the Florida coast. There have been many coups and changes of government in the world since then. Few if any have had the effect on Americans and American foreign policy as this one. In 1952, Sergeant Fulgencia Batista staged a successful bloodless coup in Cuba . Batista never really had any cooperation and rarely garnered much support. His reign was marked by continual dissension. After waiting to see if Batista would be seriously opposed, Washington recognized his government. Batista had already broken ties with the Soviet Union and became an ally to the U.S. throughout the cold war. He was continually friendly and helpful to American business interest. But he failed to bring democracy to Cuba or secure the broad popular support that might have legitimized his rape of the 1940 Constitution. As the people of Cuba grew increasingly dissatisfied with his gangster style politics, the tiny rebellions that had sprouted began to grow. Meanwhile the U.S. government was aware of and shared the distaste for a regime increasingly nauseating to most public opinion. It became clear that Batista regime was an odious type of government. It killed its own citizens, it stifled dissent. (1) At this time Fidel Castro appeared as leader of the growing rebellion. Educated in America he was a proponent of the Marxist-Leninist philosophy. He conducted a brilliant guerilla campaign from the hills of Cuba against Batista. On January 1959, he prevailed and overthrew the Batista government. Castro promised to restore democracy in Cuba, a feat Batista had failed to accomplish. This promise was looked upon benevolently but watchfully by Washington. Castro was believed to be too much in the hands of the people to stretch the rules of politics very far. The U.S. government supported Castro's coup. It professed to not know about Castro's Communist leanings. Perhaps this was due to the ramifications of Senator Joe McCarty's discredited anti-Communist diatribes. It seemed as if the reciprocal economic interests of the U.S. and Cuba would exert a stabilizing effect on Cuban politics. Cuba had been economically bound to find a market for its #1 crop, sugar. The U.S. had been buying it at prices much higher than market price. For this it received a guaranteed flow of sugar. (2) Early on however developments clouded the hope for peaceful relations. According to American Ambassador to Cuba, Phillip Bonsal, "From the very beginning of his rule Castro and his sycophants bitterly and sweepingly attacked the relations of the United States government with Batista and his regime".(3) He accused us of supplying arms to Batista to help overthrow Castro's revolution and of harboring war criminals for a resurgence effort against him. For the most part these were not true: the U.S. put a trade embargo on Batista in 1957 stopping the U.S. shipment of arms to Cuba. (4) However, his last accusation seems to have been prescient. With the advent of Castro the history of U.S.- Cuban relations was subjected to a revision of an intensity and cynicism which left earlier efforts in the shade. This downfall took two roads in the eyes of Washington: Castro's incessant campaign of slander against the U.S. and Castro's wholesale nationalization of American properties. These actions and the U.S. reaction to them set the stage for what was to become the Bay of Pigs fiasco and the end of U.S.- Cuban relations. Castro promised the Cuban people that he would bring land reform to Cuba. When he took power, the bulk of the nations wealth and land was in the hands of a small minority. The huge plots of land were to be taken from the monopolistic owners and distributed evenly among the people. Compensation was to be paid to the former owners. According to Phillip Bonsal, " Nothing Castro said, nothing stated in the agrarian reform statute Castro signed in 1958, and nothing in the law that was promulgated in the Official Gazzette of June 3, 1959, warranted the belief that in two years a wholesale conversion of Cuban agricultural land to state ownership would take place".(5) Such a notion then would have been inconsistent with many of the Castro pronouncements, including the theory of a peasant revolution and the pledges to the landless throughout the nation. Today most of the people who expected to become independent farmers or members of cooperatives in the operation of which they

Novel PR Company

Novel PR Company Introduction Planning for a business is critical towards laying the foundation for success. Thus, it is imperative for a proposed business to have a comprehensive marketing plan that captures the basic ideas and implementation path. Among the elements that should be part and parcel of a business plan include strategic marketing channel and promotion.Advertising We will write a custom assessment sample on Novel PR Company specifically for you for only $16.05 $11/page Learn More Besides, the plan should incorporate possible competition and the general business environment level. This analytical paper will explore the above elements as a prerequisite for the successful establishment and sustainability of the Novel PR Company, which is a web content developer. The company targets the business community who depends on the internet to increase online presence. The business will offer excellent online content development services to individual consumers, small and medium businesses, and institutions. Since the company targets to introduce unique web content services, it will not face much competition as most of the businesses in the region do not have affordable specialized web content services. Market Segments Marketing strategy is essential before actualizing projections of a blue print. As a matter of fact, this plan functions on the margins of informed decision making after comprehensive research on viability and sustainability of a product. In order to achieve desired margins in sales and total revenues generated, a proper marketing plan should integrate entry strategy, comparative advantage, and market segmentation since in most cases, there is always a strong competitor or competitors that passing might prove challenging due to existence of consumer perceptions and household names. The targeted market is subdivided into the consumer, small and medium business, and institutions segments. These segments have unique needs that must be add ressed by the company in order to ensure business sustainability. Small and Medium Business Segmentation This market captures small food outlets, hotels, motels, and retail businesses within the targeted region. Web content development services destined for this market are often expensive, and lack the value addition component of free hosting. Sometimes, quality and relevance are compromised due to the small volumes of delivery for this market.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Novel PR Company intends to introduce the customized web content development services to this market promising diversity in types, lower price, and free hosting. As an incentive, the company will offer free content modification to loyal customers. Therefore, this segment is influenced by competitive pricing, creativity and customized services, and free hosting for optimal benefits. In ord er to attract this segment, the company will offer free after sales services, delivery on credit, and series of discount on the basis of the number of web content services. Since it will be properly implemented, the company is positioned to counter competitors’ strategy of reaching the customers through proxy web content marketers (Bowden 70). Institutional Segmentation The targeted region has several schools, government institutions, collages, hospitals among other establishments with online programs to support their services. These institutions are strategically located and uniformly spread across the accessible market. Nearly one hundred percept of people found in these institutions are customers who have access to the internet. With properly drawn partnership and memorandum of understanding, the market is within the Novel PR’s influence. Specifically, the customized and relevant content element will give the Novel PR’s services a competitive age in learning institutions and hospitals which have embraced online services for their customers. Also, the competitive pricing will facilitate its sustainability in the highly differentiated market (Kotler and Gary 35). Consumer Segment This is the largest segment for the web content development services offered by the Novel PR Company. This segment comprises of households who use the internet to market their services or products. Since the web content development service comes in customizable packages, the segment is influenced by differential quantification, competitive pricing, and free online support. Therefore, Novel PR Company will come up with a special web support service to position itself in this segment. The company will merge the strategy with advertisements, since this group of consumers has access to social media. Due to exposure to information sources such as new papers, television, radio, and magazines, product announcement through these avenues will enable the company to double its market base (Kotler and Keller 41).Advertising We will write a custom assessment sample on Novel PR Company specifically for you for only $16.05 $11/page Learn More As forecasted in the market research, this strategy will be successful towards dominance as it offers a variety of options to consumers while at the same time maximizing benefits of economies of scale to the company. Creating Value for the Consumers and the Organization Choosing Value In order to increase credibility and maintain professionalism, the Novel PR Company’s business channel will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between the business and its client. Among the new development elements that will be incorporated include trust, reliability, distribution, fair retribution process, and passing accurate information to target audience to restore confidence. Reflectively, value in the context of this business will include the aspect of an engaged audience supported by high quality and relevant online content, which will help businesses to transform their web traffic into engaged audiences. The second aspect will be online referrals through which the Novel PR Company will get more referrals via Electronic Word of Mouth (eWOM). Lastly, the aspect of sales funnel will increase the number of prospects entering the sales funnel from online sources (Rhim and Lee 160). Providing Value The Novel PR Company will align its services with the needs of the target market by actively participating in series of corporate social responsibility initiatives. All aspects of the firm such as sales, purchases, marketing, management, and operations will be aligned to appropriate and sustainable technology to ensure competitive advantage. Therefore, value will be provided to business through content optimization for search engine listing (SEO), market research, and a fast turnaround. Specifically, this proposed system in Googl e will consist of a multi tab page that will serve different areas and services to online customers. When implementing SEO in the Google search, it is necessary to revise the algorithms constantly for the search result of the Novel PR Company website to remain at the top. This can be achieved through revising the content to ensure that all the information in the website pertains directly to the needs of potential clients (Tynan and McKechnie 512).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Communicating Value Communication is the epicenter of sustainability. Communicating the value for the Novel PR Company will be achieved through sales letters, SEO ranking reports, and social media presence analysis. Under the sales letters, each prospect will get a sales letter delivered via email discussing the benefits of outsourcing content creation. The SEO rankings reports will be communicated through creating a platform for each prospect to get an SEO ranking report developed using online web ranking resources from alexa.com. Lastly, social media presence analysis will be achieved through generation of free report of online presence. For instance, the Novel PR Company website will carry out a link reference promotion where the website user with the highest number of referral links is rewarded with a free consultancy service or gift hampers. This will create a long term loyalty among clients. The potential of the referral link approach is that it will improve the visibility of the Novel PR Company website across the globe (Rhim and Lee 163). The advertisement message will be presented in two channels, that is, below-the-line and above-the-line. Under the below-the-line approach, the web content services will be marketed directly through the print and visual press besides the numerous local radio channels. Under the above-the-line approach, the advertising message will be presented via the social media to appeal to the customer segment consisting of the technological gauchos and digerati. The use of social media to advertise the Novel PR Company was informed by the need for customer retention and loyalty building. Properly modified Novel PR Company website and the twitter fun page will reassure the customers on quality of the application and its compatibility with computers around the targeted region. Through massive recruitment of Novel PR Company fans in the twitter page, the company will not only benefit from an increased traffic of online compliments, but also record high rates of customer loyalty as most customers are influenced by reactions from other clients (Bowden 73). Marketing Strategies Consumers are generally influenced by two factors: internal influences and external influences. Internal influences are personal feelings and thoughts that include self-concept, motivation, attitudes, emotions, and perceptions. These factors generally influence perception, purchasing patterns, and attitude customers develop towards a product or a service offered by a business. The marketing strategies for the Novel PR Company will incorporate the elements of product, pricing, distribution, and promotion as discussed below. Product Product development entails the innovation process aimed at modeling the existing product or improving on it to balance with the changing preferences of the customers. As a result, the older version will be phased out of the market as preferences change. The concept of web content development is an innovative ide a to deliver unparalleled experience to target customers. The product developed by the Novel PR Company is for distribution to companies seeking to expand their web presence is written content in the form of articles, website, white papers, and social media post. The website content will be in the form of the text used on the corporate or business website of a company. On the other hand, the article content will be used as blog posts or as articles for online distribution by interested companies. The social media post will include one-liners that may be used in social media outlets such as Face book and Twitter. Lastly, the white papers as part of the product content will consist of information packs written in essay format containing useful information that would assist readers to make decisions regarding a particular product or service. The primary feature of the product content for the Novel PR Company will operate on the SEO specs. The content will be created around the premises of excellent grammar, informative content, and user friendly handle (Kotler and Gary 35). Specifically, through product development, the Novel PR Company will be in a position to optimally exploit opportunities available in the innovation market segment and gain a significant share in the web content development sector. Pricing Through generic pricing strategy, the company will be in a position to offer premium pricing for its customers. In order to implement the generic pricing strategy, the company will opt for value pricing as perceived by the potential customers. The value of high quality content is very high for any business seeking to create traffic and to convert it to an engaged audience. Since the product content for the Novel PR Company can deliver this type of value, then potential business owners would be willing to pay a premium for it (Bowden 79). In setting the price for different product content, it is important to review the pricing objective, cost of production, d emand, and competition. Basically, the pricing objective for this product is to locate the premium pricing point that is acceptable and competitive among small and medium size business owners. Since the demand for this product is recurring, it is projected to be relatively stable and skewed towards creation of business opportunities for the company. The only major cost of production is just the time needed to develop the different content. This makes the business sustainable. Lastly, the business is likely to face competition from content farms and freelancers. However, the competition will be minimal since the product content proposed by the company is very unique. Distribution The distribution strategy used for marketing will have both push and pull elements. Online purchasing behavior usually follows the pull pattern because internet users look for information they need on their own. Push is still necessary because people don’t know about a service or product until they in teract with it. Lastly, the distribution will be supported via the e-commerce platform. This means that all transactions will take place online. Customers will make orders and the content will be delivered online. In order to effectively market the web content product, the distribution channels that will be used include organic search, paid search, and emails. Under organic search, the company will create a platform with searches driven by search engines such as Google and Bing. After building an email list, it will serve as a medium of product distribution. Under the paid search platform, the company will pay for online listing of search results in order to receive more traffic (Tynan and McKechnie 514). The company will hire three vehicles fitted with loud speakers to announce the product across different regions where the target market is easily found. These automobiles will also be fitted with visible posters of the company web content product. The targeted clients will be advis ed on the exact procedure of buying the web content from the company website. In order to successfully implement this strategy, the Novel PR Company will have to hire five marketers on a temporary basis to accompany the marketing entourage. Promotion Through timely appeal to emotions and self prejudice, the Novel PR Company will increase their advertisement in the social media, newspaper and broadcast media, and billboards for the online web content product. The Novel PR Company will succeed in implementing this aspect of ‘jumping the queue’ ahead of other competitors through visible signs of the web content product all over the targeted region. These advertisement erected signs will endeavor to cue the visual mental aspect of the targeted customers into the product (Kotler and Keller 26). Marketing the product will be carried out through interactive marketing, word-of-mouth marketing, personal selling, and direct marketing. Under direct marketing, the Novel PR Company will identify potential clients and make contact either via phone or email. The interactive marketing will entail taking calls over Skype and building real time chat facilities into the company’s website. Personal selling will be executed through sales representatives and other company personnel who will be involved in direct selling of the products through their online accounts and social media presence. Lastly, the word-of-mouth marketing will be rolled out through referrals from satisfied customers (Kotler and Keller 19). The objective of the promotion exercise is to position the company as a reliable content provider. Thus, promotional communications will rely on online platforms through the internet. Conclusion Properly researched brand and product management plan determine the success and sustainability in penetrating market with a new product. To increase credibility and maintain professionalism, product processes and features should flawlessly facilitate a healthy and lifetime relationship between the company and its clients. A properly designed brand and product management plan should be practical in presenting brand knowledge, awareness, penetration strategy, and passing information to target audience. Generally, these concepts will be applied in the Novel PR Company brand. The concepts will be designed as flexible to market dynamics and embrace alterations where necessary. Basically, the company will heavily depend on referrals from satisfied customers as a reliable promotion channel. Bowden, John. â€Å"The Process of Customer Engagement: A Conceptual Framework.† Journal of Marketing Theory Practice, 17.1(2009): 63-74. Print. Kotler, Philip, and A. Gary. Marketing-an introduction, New York, NY: Pearson, 2013. Print. Kotler, Philip, and K. Keller. Marketing management. 14th ed. 2012. New Jersey, NJ: Pearson Prentice Hall. Print. Rhim, Hosus and Conrad Lee. â€Å"Assessing potential threats to incumbent brands: new product positionin g under price competition in a multi segmented markets.† International Journal of Research in Marketing 22.1 (2005): 159-182. Print. Tynan, Caroline and Sandra McKechnie. â€Å"Experience Marketing: A Review and Reassessment.† Journal of Marketing Management 25.6 (2008): 501-527. Print.

Martha Stewart Unethical Practices Essay Example | Topics and Well Written Essays - 1000 words

Martha Stewart Unethical Practices - Essay Example Martha Stewart was able to muster enough strength to overall all insurmountable obstacles, including the stock market scandal, to retain her business and home icon status. Martha’s website, http://www.marthastewart.com/crafts, displays many of her business products. The business products include kids’ accessories, Crepe –paper crafts, handmade clutches /bags, clay, and other kids’ nature products. In addition, Martha Stewart sold products under the home and garden classification. The classification included organizing tips for the day. One product is helping current and prospective customers choose the right color for their homes. The classification includes organizing tips for the day. The classification offers access to her Living journal. Martha’s website offers an entertainment product classification. The classification offers current and prospective customers to buy her regularly printed Mart’s Entertaining journal. The classification offers products relating to cocktails. The classification sells baby shower products for the expecting mothers. The classification offers products for graduation activities. Martha Stewart’s website sells a product classification for wedding occasions. The classification offers different wedding gown designs. The classification offers seasonal ideas for the special marriage event. The classification offers 50 great wedding centerpieces. ... To ensure the success of her printed products, Thomas Mickey (2003) reiterated Martha Stewart personally launched her product. She appeared on NBC’s â€Å"Today† show to discuss the many advantages of buying her Martha Stewart Living journal. In addition, Martha Stewart devoted a section of the Martha Stewart Living journal to gardening topics. The journal was a huge success among gardening enthusiasts. Martha also produced her own show. Martha Stewart’s TV show allocated a portion to gardening topics. Martha Stewart was catapulted as one of gardening gurus. However, Carrie Johnson (2005) reported Martha Stewart was entangled in one unethical situation during her stay at the top of her business career. Martha Stewart was imprisoned for her part in the ImClone Systems stock trading acts that were classified as UNETHICAL. Martha Stewart was the chief executive officer ImClone Systems. The United States Securities and Exchange Commission and the United States probe of trading. In addition, two officers and the founder of ImClone Systems, Samuel Waksal, were arrested for their part in the stock market scandal. The officers of the company sold their stocks in the market to avoid generating losses from selling their stocks AFTER the news will crop up that the company is losing money. Likewise, both Zvi Fuks, the chairman of New York’s Memorial Sloan Kettering Hospital, and Sabina Ben-Yehuda, an officer of an investment company with linkage to Waksal, sold their stocks after being tipped that the stock prices will drop after a few days. The arrests came after Martha Stewart served her sentence for obstructing investigation into her sale of ImClone stock. In terms of analysis, stock market prices rise when current and prospective

Africans who lived in America Essay Example | Topics and Well Written Essays - 2000 words

Africans who lived in America - Essay Example The land of Cleveland was one of the main regions inhabited by the African-American people; this was after the survey by Moses Cleaveland, who toured the place, acquired it and sold it through his Land Company. The more the black population grew the more the racism grew as well. It reached a point where public institutions became segregated and the black were in most case the victims of injustice. They were not allowed in some hospitals, theatres, and churches. They therefore opted to form their own churches and that was when Black African churches were formed. Despite the fact that Africans were not allowed to access education, some like Booker Washington and Will DuBois managed to get educated. They later became the champions for the enlightenment of the blacks by agitating for their rights. Keywords: Cleveland, Africans, Americans, Blacks, Whites, Racism, Segregation, Moses Cleveland, Booker Washington, Will DuBois 1.  Ã‚  Ã‚  Ã‚  Explain,  in detail,  who was Moses Cleavela nd, what were his goals for the Western Reserve? Moses Cleaveland was born in the year 1754 in the city of Canterbury in the county of Windham (Wheeler, 2000). He went to Yale College and graduated as a lawyer in 1777, and soon after his graduation, he went on to practice law in Canterbury; his service as a lawyer took a period of about 30 years. He was a lieutenant during revolution in America; this was during his practice as a lawyer when he joined an army at the Valley Forge, in the year 1978. He was married to Esther Champion with whom they had four children (Wheeler, 2000). The following year, Moses Cleaveland who was still in the army, was promoted to the position of captain. He was also elected as a member of the Connecticut general assembly representing Canterbury (Wheeler, 2000). In 1796, he led the first voyage to Western Reserve; he is remembered for his relentless effort in championing the ratification of the US constitution. He is best known for his investment skills an d hard work while serving as an officer of Connecticut Land Company. He had a band of surveyors varying from men and women, as well as experts. Through his great leadership skills, he managed to lead the whole team of surveyors into discovering a city; they named it Cleveland in his honor. He was always a happy man who enjoyed success and appreciated the effort of team work; this attribute is seen when he organized a ceremony to mark his team’s success for having arrived at the new Connecticut. He declared Cleveland as the new city of Connecticut and wished it a long life. After the great mission, he went back to Canterbury in Connecticut and on November 16, 1806, General Moses Cleaveland passed on, leaving behind a lot of legacy. A statute was erected in the new Connecticut in his memory. Western Reserve was discovered, it was a great land with great potential for business activities. According to Miller (1997), â€Å"as Moravian missionary John Heckewelder noted in 1976, t he area had the best prospect of water communication from Lake Erie to the Ohio River† (p. 143). Despite all the hypes, early settlers in the region had to migrate due to the miasmic swamps, which often made them sick. The federal government had to make a decision on how to dispose off the land. Lucky enough, the Connecticut land company under the leadership of Moses Cleaveland, came in and bought the land from the federal authority. His reasons for buying the land were to use it for agriculture and commercial purposes. Cleaveland’s immediate goal was to utilize the available lakes and rivers for communication. He had men, food, and instruments that were used for surveying and he needed to transport them by the lake. It was while in this mission that he discovered the lake was long enough for commercial